Which lead magnets work best on LinkedIn?

We analyzed hundreds of LinkedIn posts from entrepreneurs offering lead magnets. These are the posts that scored best. And why they work.

The prompt that went viral

Robbert van Empel is an AI speaker and author. He regularly shares AI tips on LinkedIn. But this post stood out. Not because of a spectacular promise, but because of a clever psychological trick.

Why does this work so well? [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop "Nobody reads your typed meeting notes." That's painfully relatable. Then he offers the solution. One simple prompt. No 30-page ebook. No four-week course. Just a prompt you can use right away.

The result: 1,857 comments. Nearly two thousand people typing one word to get something valuable. That's the power of a lead magnet that's immediately usable.

Nearly 2,000 comments with an ebook

David Bogaerds is a wealth strategist. His audience: entrepreneurs who leave money on the table at tax time. A dry subject, you'd think. But watch what happens when you package it right.

Notice what David does here. [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop every entrepreneur asks themselves: can this dinner go on the business? That's not an abstract problem. It's something you thought about yesterday. Then he creates urgency: "This year the tax authority is checking more strictly." Now you want that ebook.

The keyword "Box 3" is also clever. It's specific enough that only interested entrepreneurs respond. No window-shoppers, just warm leads. 1,927 comments prove it.

The checklist that convinces entrepreneurs

Merel Brouwer helps entrepreneurs scale their business. Her approach: share something so valuable that people naturally want more.

Merel starts with a number that impresses: [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop That's not bragging. It's proof she knows what she's talking about. Then she gives away three criteria you can apply immediately. The checklist is just the formal summary of what she's already sharing.

This is the pattern of the best checklists: give value in the post itself first. The lead magnet is the bonus. 850 people commented because they were already convinced before they got the checklist.

A free book that generated 1,215 comments

Jan Roel van Rhee is a sales expert and author. He chose an approach most marketers advise against: giving away an entire book. But he did it at exactly the right moment.

Jan Roel cleverly uses [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop It's a New Year's gift. That lowers the barrier. You don't need to think about whether it's relevant. It's a gift. And 32 pages is compact enough to actually read, but long enough to provide real value.

Ebooks normally rank last. Most get downloaded and never opened. But Jan Roel proves it can work when you combine it with urgency and keep it compact. 1,215 comments speak for themselves.

What you can learn from this

The patterns are clear. The best lead magnets share three traits: they're [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop (no five-page introduction), they solve a [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop your audience has today, and they can be consumed in [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop.

Templates and checklists score best. They convert at 40% on average. Prompts and swipe files sit in the middle. Ebooks rank last, unless you keep them compact and combine them with urgency. Read more about types in our article on [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop.

And then there's the keyword. All four examples use the same pattern: comment one word and I'll send it to you. "PROMPT". "Box 3". "CHECKLIST". "BOOK". The barrier is so low you can hardly refuse.

The problem with 1,000+ comments

Imagine you publish a post like Robbert or David. And it works. The comments pour in. 500. 1,000. 2,000. But now you have to [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop send each person a DM. One by one. Copy, paste, personalize. With 500 comments, you're spending half a day. And you'll still forget half of them.

That's exactly why we built LinkedIfy. You connect your lead magnet to a LinkedIn post using the [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop. Everyone who comments with your magic keyword automatically receives a personal DM. LinkedIfy also posts a [@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop as social proof. So other visitors see that you actually deliver.

[@portabletext/react] Unknown block type "span", specify a component for it in the `components.types` prop and send your first lead magnet within ten minutes.